SEPT. 23 2013 (The Conway Bulletin) — Kim Kardashian, the 32-year-old Los Angeles-based ethnic Armenian, is best known across the globe for starring in a reality TV show. Now she’ll also be known, in some circles at least, for lending her name to Armenia’s inaugural sovereign debt issue.
Armenia’s $700m Eurobond issue on Sept. 23, unofficially dubbed the ‘Kardashian bond’, did rather well. This was Armenia’s first sovereign debt issue and a real test of investors’ confidence in the country and appetite for risk in the South Caucasus.
Armenia’s government had said it needed to raise the cash to pay back a $500m loan it borrowed from Russia in 2009 to weather the global financial crisis.
It’s been a busy, somewhat controversial, year for Armenia with a disputed presidential election in February and a surprise decision last month to eschew closer ties with the EU to instead join Russia’s Customs Union. The economy, too, has caused some concern with inflation hovering around 9%, far above the Central Bank’s target.
Regardless, investors warmed to Armenia’s Kardashian bond and the initial yield on the 7-year bond was shortened to 6.25% from 6.375%, according to Reuters.
Not a bad debut on the sovereign debt market for Armenia and Kim Kardashian.
ENDS
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(News report from Issue No. 153, published on Sept. 25 2013)