AUG. 14 2017 (The Bulletin) — Italian confection-maker Ferrero Rocher started talks with the Azerbaijani government on sourcing hazelnuts for is chocolates.
News reports said senior Ferrero Rocher executives had traveled to Baku for meetings.
Azerbaijan has previously said it wants to increase its hazelnut production. It produces around 4% of the world’s total hazelnut production. Turkey is the biggest producer of hazelnuts.
Ferrero Rocher is well-known for its gold packaging and 1980s TV adverts which linked the chocolate to lavish, and glamorous, diplomatic parties, featuring the catchphrase: “Ferrero Rocher. A sign of good taste”.
ENDS
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(News report from Issue No. 340, published on Aug. 20 2017)