OCT. 25 2013 (The Conway Bulletin) — It was a short message, sent via the WhatsApp and Viber instant messaging systems, but it still had a powerful effect.
On Oct. 25 subscribers to the Beeline brand in Uzbekistan received a message which said the authorities had decided to revoke its licence.
Russian mobile operator VimpelCom owns the Beeline brand which it operates in Uzbekistan through its Unitel subsidiary.
The message, although quickly rejected as a fake by Beeline, sent its clients scurrying to its main rival, Ucell, which is operated by Sweden’s TeliaSonera through the locally registered company COSCOM.
It’s bad timing for VimpelCom which is already facing an uphill battle to survive in Uzbekistan.
Uzbek tax inspectors have launched an investigation into its affairs. It has also run into conflict with the mobile regulators who previously turned down its request to expand its coverage.
Last year, VimpelCom’s main Russian rival MTS left Uzbekistan, complaining of harassment from the authorities.
The fake message and the panic it spread among subscribers would have damaged Beeline just when it needs to appear strong.
ENDS
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(News report from Issue No. 158, published on Oct. 30 2013)