DUSHANBE, JUNE 21 2016 (The Conway Bulletin) — French hypermarket brand Auchan opened its first store in Tajikistan to local acclaim with crowds of residents thronging to the shop, which has been built on the side of a new shopping mall.
The hypermarket, one of 3,000 Auchan shops around the world and the first in Central Asia, was built by France’s Schiever Group.
The European Bank for Reconstruction and Development (EBRD) also invested 5m euros. According to the EBRD, Tajik people buy products from small shops and at high prices, and building a new hypermarket offers them a new alternative.
The opening of Auchan is also a boost for President Emomali Rakhmon who is under increasing pressure because of the country’s poor economic performance over the past few months.
The currency has dropped in value, inflation has risen and jobs have disappeared.
The four-storey Dushanbe Mall, home to the new Auchan store, has been built next to the headquarters of Tojiksodirotbank, one of the country’s biggest banks. This year, Tojiksodirotbank went into administration.
And Tajiks were excited at the prospect of shopping at the hypermarket. “Everything was good. Some products were cheaper than at street shops,” said Malika, 45.
Others were more skeptical.
“Many say that people do not have any money but look at how crowded this place has become,” said Sharif, a 38-years-old NGO worker.
“As time passes, though, less and less people will come.”
ENDS
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(News report from Issue No. 286, published on June 24 2016)