JUNE 17 2016 (The Conway Bulletin) -Viewers watching the UEFA European football championships in France will have noticed, it’s impossible not to, SOCAR sponsorship rolling across the advertising hoarding on the side of the pitch.
Even in a recession, SOCAR, Azerbaijan’s state-owned energy company, finds the cash to sponsor a major sporting event. This weekend, too, Baku hosts its inaugural Formula 1 Grand Prix. Last summer the city hosted the first European Games.
The total bill for these lavish affairs is likely to run to the billions of dollars. Of course the advertising has raised Azerbaijan’s profile but to what end? SOCAR doesn’t need to become a household name in Europe; athletics and motorsport are hardly integral to the Azerbaijani national character.
Most of these sporting deals would have been organised before the collapse in oil prices that has pressured Azerbaijan’s economy, tipped it into recession and squeezed jobs. Ordinary Azerbaijanis are not having a good time, as shown by nationwide protests earlier this year. Signs of resentment are being more easily picked up.
ENDS
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(Editorial from Issue No. 285, published on June 17 2016)