JULY 17 2015 (The Conway Bulletin) – Net profit at KCell, Kazakhstan’s largest mobile operator, dropped by 23.6% in Jan-June compared to the same period in 2014 because of aggressive price competition, the company said.
A few days later, on July 21, Kazakhstan’s state monopolies committee also ordered KCell, owned by Sweden and Finland based Telia-Sonera, to return around 1.5b tenge ($800m) to its customers for overcharging, more evidence that mobile charges in Kazakhstan are falling sharply.
KCell CEO Arti Ots said: “Further intensification of competition, with notably aggressive pricing, has impacted our results for the second quarter of 2015.”
KCell’s competitors Tele2, also based in Sweden, also blamed a price war in Kazakhstan for lower-than-hoped for profits. Mats Granryd, the company’s CEO, said that prices in Kazakhstan are falling sharply.
“Kazakhstan is turning into a real bloodbath when it comes to pricing,” he told Reuters in an interview.
Mobile companies operating in Kazakhstan are competing to lower prices, in an effort to grab market share.
And the conse- quences of these pricing policies are filtering through. In earnings reports, both KCell and Tele2 said they have not been profitable in Kazakhstan in 2015.
Specifically, Kcell said that its sales in H1 2015 were down by 6.6% on the same period in 2014. It also said that service revenue dropped by 12.3%.
ENDS
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(News report from Issue No. 241, published on July 23 2015)