JULY 22 2013 (The Conway Bulletin) — Two of the key core strengths of Britain’s Virgin Group and its founder Sir Richard Branson are self-publicity and business acumen. It may be bringing both of these strengths to the Kazakh telecoms market.
Virgin Group spans a handful of sectors including trains, aviation, banking, travel, health clubs and telecoms. In 2011, according to its website, Virgin Group employed 50,000 people across the world and earned revenues of about $21b.
Perhaps its biggest assets, though, are the Virgin brand and a sense of flair. Sir Richard set up Virgin in 1970 and its slanted, hand-written logo is now recognisable around the world.
Virgin Mobile Central and Eastern Europe was one of the British companies that signed deals with Kazakh businesses during a trip to Kazakhstan by British PM David Cameron earlier this month.
Launched in 2012, Virgin Mobile Central and Eastern Europe is currently only offering a mobile phone service in Poland. This, though, could change.
It may just have been a so-called memorandum of understanding with Kazakh Telecom but this is still significant as it could mean a Virgin branded broadband and telecoms business offering services to people in Kazakhstan. As an indication of Kazakhstan’s development, Virgin’s potential entry is interesting and, possibly, significant.
ENDS
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(News report from Issue No. 144, published on July 22 2013)