JULY 2 2013 (The Conway Bulletin) — Recognisable by its unreformed Soviet style packaging and logo, Rakhat chocolate is iconic in Kazakhstan; symbolism even laces the name. In Kazakh, Rakhat means “pleasure”.
Rakhat is a rare example of an established Kazakh retail brand and that makes its sale important.
According to a company announcement on July 2, Lotte Confectionery, a South Korean company, has agreed a deal to buy 76% of Rakhat from four shareholders for about $120m. On the Kazakh stock exchange website these shareholders were listed as Natalya Khilchuk (11% stake), BD Associates ltd (UK, 29% stake), Anatoliy Popelyushko (25.45% stake) and Sweet City LLP (12.2% stake).
The deal values Rakhat, which had sales of nearly $200m in 2012 and employs 4,000 people, at roughly $157m.
Rakhat is one of the most high profile Kazakh retail companies ever sold. This is not an oil and gas company nor a mining company, it is a chocolate maker and its sale highlights Kazakhstan’s growing appeal to consumer brands.
ENDS
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(News report from Issue No. 142, published on July 8 2013)